Why you should invest in influencer marketing?

Influencer marketing remains the preferred strategy for many leading e-commerce brands. Why? Because it combines credibility, reach, and profitability—making it one of the most effective channels for increasing revenue and connecting with specific audiences.

In this article, you’ll discover growth trends, key benefits, and how much you should invest to make the most of this powerful channel.

Growth of Influencer Marketing

The global influencer marketing industry continues to grow at an accelerated pace. Between 2024 and 2025, it is projected to increase by 35.63%, outpacing the growth rate of traditional digital advertising.

This expansion is driven by three main factors:

• Increased investment in creator-led campaigns.
• Use of artificial intelligence to optimize results.
• Integration of social commerce on platforms like TikTok and Instagram.

Historical Context

• 2014–2019: The industry grew from $1.4 billion to $6.5 billion, driven by the rise of social media platforms.
• 2020–2025: Following the pandemic, digital acceleration pushed the market toward a projected $32.55 billion by 2025.

Today, consumers spend an average of 143 minutes per day on social media—making it the primary battleground for digital attention.

8 Reasons to Invest in Influencer Marketing

1. Real-Time Results
   You can track downloads, purchases, or leads instantly—especially for fast-moving consumer goods like beverages or cosmetics.
2. Greater Brand Awareness
   Influencers communicate messages in a personal and relatable way, boosting visibility and trust in your brand.
3. Creation of Loyal Brand Ambassadors
   Long-term collaborations turn creators into authentic spokespersons who continually influence their communities.
4. Higher-Value Customers (High CLV)
   Customers acquired through influencers tend to be more loyal and make repeat purchases over time, increasing their lifetime value.
5. Expansion into New Markets
   Brands like Daniel Wellington demonstrated how influencers can accelerate global recognition without relying on costly traditional campaigns.
6. Advertising Perceived as Relevant
   Unlike intrusive TV or print ads, influencer content is consumed voluntarily by audiences.
7. Better Results with Long-Term Strategies
   Trust is built over time. A sustained approach ensures consistent sales and higher market share.
8. Positive Impact on Other Channels
   Influencer marketing enhances the performance of Google Ads, paid social campaigns, and drives web traffic from other channels.

Is It Worth Investing in Influencer Marketing?

The answer is yes — but strategically. While it’s possible to see ROI after a single campaign, the strongest results come from consistency. Investing in long-term influencer relationships builds credibility, brand preference, and sustainable sales.

According to SEO experts, this channel delivers a broader ROI than paid advertising because it not only drives direct revenue but also builds trust and brand recognition.

How Much Should You Invest in Influencer Marketing?

There’s no universal formula, as budgets depend on your goals:

• New markets or audiences: require significant investment.
• Specific campaigns: can work with moderate but consistent budgets.

As a general recommendation, allocate at least 10% of your total marketing budget to this channel. The fastest-growing digital brands treat influencer marketing as a strategic pillar, not an isolated experiment.