How Much Can an Influencer Charge in Colombia for a Video?

One of the most common questions that arises for both companies and influencers is: How much can an influencer in Colombia charge for a video?

The answer isn’t simple — rates depend on several factors: number of followers, engagement level, type of campaign, exclusivity, and even the negotiation between brand and influencer. It’s also important to note that these figures are approximate and can vary significantly, as deals are often negotiated in U.S. dollars (USD) but converted to Colombian pesos (COP).

In this article, we present a reference guide to what influencers in Colombia typically charge according to their tier:

1. Nano-influencers (1,000 – 10,000 followers)

Nano-influencers usually have a small but loyal community with high engagement, which attracts emerging brands in particular.

• Rates: between US $50 and US $1,000 per post, equivalent to approximately COP $200,000 – $4,000,000.

2. Micro-influencers (10,000 – 100,000 followers)

They are highly valued for their authenticity and close relationships with their audiences. These influencers often work within specific niches, which increases campaign impact.

• Rates: between US $100 and US $2,000 per post, or approximately COP $400,000 – $8,000,000.
• For many brands, working with several micro-influencers can be more effective and profitable than investing in a single creator with millions of followers.

3. Macro-influencers (100,000 – 1,000,000 followers)

They offer significant reach, with large audiences and often maintain strong engagement levels.

• Rates: between US $2,000 and US $20,000 per post, roughly COP $8,000,000 – $80,000,000.

4. Mega-influencers and Celebrities (1,000,000 + followers)

This category includes both top digital personalities and entertainment figures. These collaborations aim for massive exposure, so costs rise considerably.

• Rates: start at US $5,000 per post and can exceed US $600,000 in large-scale campaigns.
• In Colombia, for example, celebrities with fewer than 500,000 followers might charge around COP $2,000,000 for an Instagram story and up to COP $5,000,000 for a video.
• In exceptional cases, rates can reach COP $8 million for a story or up to COP $50 million for a reel.

Additional Factors That Influence Price

Beyond follower count, several variables determine the final cost of a video or post:

• Engagement: A profile with over 5% interaction can justify higher fees.
• Type of collaboration: A product exchange (barter) will differ from a paid campaign.
• Exclusivity and usage rights: Brands often pay more if they require exclusive image use or extended content licensing.
• Agency mediation: Agencies connecting brands and influencers usually take 10% – 20% of the total investment in exchange for managing negotiations, content curation, and performance reporting.

There are no standardized prices for influencers in Colombia. Rates are negotiable and depend on the value each creator brings to a brand.

For companies, the key is to define campaign objectives clearly, while for influencers, it’s essential to understand their audience and defend their work with fair pricing.